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Tourism Business Update - 23 Sept 2022

Supporting our local tourism industry on the way to recovery

2022 Autumn Campaign and new video launch

We have launched our new 'Happy Place' campaign destination video across all our Visit Swansea Bay social media platforms. The video is aimed at key target markets and showcases the area for autumn breaks, whilst encouraging pre booking for short breaks and holidays in 2023.

The fresh new video footage is currently being used for our Outdoor Media Campaign across key locations in London (e.g. Paddington, London Underground) and key railway stations along the M4 corridor, and is also being used for a new Video on Demand (VOD) Campaign, via Sky Ad Smart. where three new TV adverts have been produced, targeting the younger market, families and the active over 50's respectively.

These two high profile parts of our overall Autumn campaign are being funded by the Economic Recovery Fund to further support the tourism sector at this challenging time.

We hope you like our Happy Place Video - please share via your own platforms and tag us in @Visitswanseabay.

Watch new destination video

Ordering 2022 Swansea Bay Visitor Guides online for free

Have you run out of 2022 Swansea Bay Visitor Guides? You can order more online for free, directly from the Pear Distribution website.

It's quick and easy - and you will get them delivered straight to your business on their next distribution round.

Make sure you are fully stocked up this Autumn and for Half-Term. 

Order Swansea Bay Visitor Guides

Have your say on a visitor levy for Wales

The Welsh Government has launched a public consultation on proposals to give local authorities the powers to introduce a visitor levy.

The levy would be a small charge paid by people staying overnight in accommodation in Wales.

Each local authority in Wales will have the power to decide if they want to introduce a visitor levy, and the money raised will be re-invested in local areas to support local tourism. This could be investment in keeping the beaches and pavements clean, through to maintaining local parks, toilets and footpaths.

More than 40 countries and holiday destinations around the world have introduced a form of visitor levy, including Greece, France, Amsterdam, Barcelona, and California. A discretionary visitor levy for local authorities in Wales would represent a very small proportion of a visitor's overall spend.

The extensive consultation seeks views on who should pay a levy, who would be charging and collecting the levy, how the levy could be best applied and how revenues from the tax could be allocated.

Read the statement on a Discretionary visitor levy for local authorities | GOV.WALES

RNLI Lifeguards - End of Season

Please note Gower beaches will no longer have a lifeguard service patrolling until 2023.

It's been another exceptionally busy summer for the RNLI with over 140 major and 160 minor incidents at patrolled beaches.

We would like to take this opportunity to thank our fantastic team of lifeguards for keeping our beaches safe this summer.

As winter approaches, please take extra care at the beach, especially Three Cliffs Bay, which can be dangerous with no lifeguards on patrol.

If you see anyone if difficulty please phone 999 and ask for the coastguard. If you get in to difficulty in the water, FLOAT to live.

Find out more about how to stay safe at the beach on the RNLI website

Supporting Local Food Supply - Have Your Say

Run by Afallen for Swansea Food Partnership with Open Food Network and Urban Foundry, this project aims to support the development of local food supply chains in the county of Swansea.

We are keen to understand what could be done to support local food supply in Swansea. If you would like to contribute, please fill out the following questionnaire:

Questionnaire for food 'sellers' (cafes, pubs, restaurants, hotels, wholesalers, markets, etc.)

This  project  has  received  funding  through  the  Welsh  Government  Rural Communities - Rural Development Programme 2014-2020, which is funded by the  European  Agricultural  Fund  for  Rural  Development  and  the  Welsh Government,  and  supported  by  Swansea  Rural  Development  Partnership  at Swansea Council.  Funding has been awarded from Swansea Council Economic Recovery Fund to capture the urban wards.

Who's recruiting? Latest tourism and hospitality vacancies

Do you need help to recruit the right people? Need to solve a skills shortage within your business? Looking to strengthen your workforce? Check out what recruitment support is available from the Business Wales website

Government announces Energy Price Guarantee for businesses

A new six-month scheme for businesses and other non-domestic energy users (including charities and public sector organisations like schools) will offer equivalent support as is being provided for consumers. This will protect them from soaring energy costs and provide them with the certainty they need to plan their business.

After this initial six-month scheme, the Government will provide ongoing, focused support for vulnerable industries. There will be a review in 3 months' time to consider where this should be targeted to make sure those most in need get support.

Read full story

Arts ARKADE Open Evening - 29 Sept (5-7pm) 

We would like to invite you to an open evening at Arts ARKADE on Thursday 29 September, 5-7pm where we will showcase the space, technologies, and some of our future plans.  Arts ARKADE, a partnership project developed by Swansea Council and LYRCIAL KOMBAT, is a creative arts laboratory currently located in the former Cranes music shop, Units 9 -11, St David's Square, Swansea, SA1 3LG. It is a space for artists to collaborate, network, improve digital skills and create. 

The open evening will be informal and offer an opportunity for you to play with the technologies and explore ways that Arts ARKADE could help you discover new ways to make work and communicate with audiences. We want to build a thriving digital community and would like you to be part of it.  

This event will be followed by a monthly talks programme including inspirational talks by arts industry professionals as well as topics supporting professional development. 

Website and location map:  Arts ARKADE

To book a place, email:

Wales Coast Path 10th Anniversary: last chance to enter the #TheBig870 Challenge - ends 30 Sept

To celebrate 10 years since the official opening of the Wales Coast Path in 2012, the Path is inviting you to take part in its nation-wide, summer-long challenge — The Big 870.

The Big 870 is uniting leisurely strollers, hikers and dog-walkers, cyclists and wheelchair users, horse-riders and lone wolves, community groups and families alike to collectively walk 870 miles — the length of the Path — before 30 September 2022.

Whether you're able to pledge 1 mile, 5 miles, 10 miles — help the Wales Coast Path achieve its target by pledging your miles here

You could also be in with the chance of winning a 10th anniversary merchandise bundle worth £200. To enter, simply share a photo on social media of yourself somewhere along the Wales Coast Path, tagging @WalesCoastPath and using the hashtag #TheBig870. Three winners will be selected at random by Wales Coast Path on 30 September 2022.

For further information, click here.

Towards Carbon Zero: free course for small businesses - 4 Oct (9.30am or 1.00pm)

Small businesses across Swansea are invited to a free introductory course that will help them make themselves and the city net zero carbon in the coming years.

The two-hour course - Towards Carbon Zero - is being delivered by Swansea Council in association with Future Clarity, a Welsh business focused on sustainable futures.

It will run twice at the HQ Urban Kitchen, Orchard Street, on October 4 at 9.30am and 1pm. Guests can attend either session.

The course aims to help SMEs plan for the future by introducing them to how their business can save energy, reduce waste and cut carbon emissions. It will offer practical solutions.

The course is funded by the UK Government through the UK Community Renewal Fund. There are a total of 50 places available.

Book your free space now

The World Reimagined Swansea Globe Trail Walk - 9 Oct

The World Reimagined invites you on a Journey of Discovery to transform how we understand the Transatlantic Trade in Enslaved Africans and its impact on all of us, so that we can make racial justice a reality.

The World Reimagined has brought a globe sculpture trail to Swansea city centre, created by artists to help people travel through this Journey of Discovery: to inspire, to move, and to open our imagination to new possibilities.

You are invited to join a FREE globe trail walk. To book a place please see the Eventbrite links below:

Book 9 October 2022

Follow the Swansea trail

Download the Swansea Trail map

Big Ideas Wales on Tour, Swansea Grand Theatre - 11 Oct - FULLY BOOKED

Big Ideas Wales is a campaign that encourages young people to be entrepreneurial and to help those interested in starting a business take their idea forward.  The campaign is managed by the Youth Entrepreneurship Team within the Welsh Government.

Are you aged 18-25? Whether you have a business idea already or you are simply curious about the world of self-employment, then this free event is for you.

Hear from business owners who have been there and done that, take part in an interactive workshop about being self employed and have the opportunity to meet other young people with similar interests.

You will leave this event with a greater understanding of what it takes to get your business started and confident in your abilities to do so with the support of Big Ideas Wales.

Please note this event is now fully booked. 

Look for alternative dates and venues

Regulations reforming the Non-Domestic rates appeals system for Wales - consultation ends 11 Oct

The Welsh Government is seeking views about measures which will improve the appeals process.

Consultation ends 11 October 22.

Further details are available on Regulations reforming the Non-Domestic rates appeals system for Wales | GOV.WALES.

Visit Wales marketing online session - 13 Oct (10.30am-12.00pm) - Registration open

Visit Wales is hosting an online session which include updates and overviews of:

  • Autumn and Winter consumer campaigns
  • Themed Year for 2023
  • Travel Trade and Business Events activity
  • World Cup activity
  • Consumer audiences being targeted over the next 6 months

You must register by 3.00pm on 7 October.

Register now 

Recycle Week 2022: 17 - 23 October

This year's theme for Recycle Week is 'Let's Get Real' and will challenge perceptions and myths around recycling, and target contamination to improve recycling behaviours.

It's the one week of the year where retailers, brands, waste management companies, trade associations, governments and the media come together to achieve one goal: to galvanise the public into recycling more of the right things, more often.

It's a simple thing everyone can do to make a real difference.

Partner packs are available to help you get involved and plan your own activity during the week. Last year nearly 3000 individuals or partners talked about #RecycleWeek and we expect to see another big buzz around this year's campaign. Explore more Recycle Week 2022 assets below.

For further information please visit Recycle Week | WRAP

Digital and green funding available for Swansea businesses

Funding is available to help Swansea businesses save money on their energy bills and improve their online visibility.

Ranging from £500 to £1500, the Swansea Council grants are aimed at supporting existing businesses which are looking to grow.

Schemes that could be covered by the Green Innovation Grant include investment in measures like LED lighting that reduce energy usage. Energy audits could also be covered, as well as changes in manufacturing processes that deliver a reduced carbon footprint.

Creation of a first-time website, development of an existing website or support with online marketing campaigns are among the areas potentially eligible for a Digital Development Grant.

Both grants are funded by the UK Government's Community Renewal Fund.

All successful applicants will need to fund 50% of the project costs.

Email to request an application form for either the Green Innovation Grant or the Digital Development Grant.

Swansea businesses can also head to to find out about all support that's on hand.

Digital marketing and online workshops for tourism and hospitality

Superfast Business Wales and Visit Wales have partnered to offer a FREE two-part webinar tailored for the tourism and hospitality sector.

You will learn how to make your business stand out online, engage new customers, make more of reviews, as well use digital tools like online booking platforms to run your business successfully.

Find out more and register

Dealing with data protection complaints as a small business

The Information and Commissioner's Office (ICO) have published new material on their SME hub about handling data protection complaints, including guidance on six key steps to take if you are the subject of a complaint.

Even with appropriate data protection policies in place, sometimes your staff, contractors, customers or others whose data you hold may be unhappy with how you've handled their personal information. Your response matters, because taking the right steps will help to protect your reputation as a business that cares about people's information. This will also help you provide a better service to your customers.

The guide has been written to help small businesses deal with complaints about how they've used people's information. If you're a small charity, small group or club, or small organisation, you'll also find it useful.

For further information visit How to deal with data protection complaints you receive as a small business 

FIFA World Cup 2022 - get involved!

We are looking to maximise the opportunities and benefits from Wales's senior men's football team's participation at the FIFA World Cup in Qatar this Autumn.

Wales's first game in the tournament will be against the USA on 21 November.  

Will you be celebrating this fantastic occasion with any special offers, events, activities, menus, themes, etc.? If so, please let us know so we can share via our social media.

Email or tag us in @VisitSwanseaBay on social media.

Great events in Swansea Bay this month:

Until 31 Oct: The World Reimagined, across Swansea City Centre
24-25 Sept: Oystermouth Food and Drink Festival, Oystermouth Castle Grounds
26 Sept-2 Oct: GALWAD
5-6 Nov: Swansea Science Festival, National Waterfront Museum
21 Nov: Wales v USA, FIFA World Cup

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