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Tourism trade

Swansea Council's Tourism Team is the official provider of visitor information and responsible for marketing Swansea Bay, Mumbles and Gower to the rest of the UK.

We run year-round marketing campaigns to raise the profile of the destination and actively encourage visitors to Swansea Bay via our official destination website, social media and high-profile PR visits.  

We actively support sustainable destination development through the Council's Destination Management Plan (DMP), business support, funding, research, trade events, working partnerships and a local network of Visitor Information Points (VIPs).  

We work closely with Visit Wales and Tourism Swansea Bay, the local tourism trade association. Tourism operators have the opportunity to become Visit Swansea Bay Partners and promote their business as part of our campaigns.  

Tourism Activity Summary - 2022

A summary of 2022 marketing campaigns and what support is available to your business

Tourism Recovery Action Plan 2021-22

Supporting the recovery of our visitor economy

Tourism research and statistics

Here are some quick facts and figures on the value of tourism to Swansea Bay:

Starting or running a tourism business

Useful information on some of our most Frequently Asked Questions

Who's who in tourism?

Find out more about who does what in the tourism industry in Wales and the UK.