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Tourism trade

Swansea Council's Tourism Team is the official provider of visitor information and responsible for marketing Swansea Bay, Mumbles and Gower to the rest of the UK.

We run year-round marketing campaigns to raise the profile of the destination and actively encourage visitors to Swansea Bay via our official destination website visitswanseabay.com, social media and high-profile PR visits.  

We actively support sustainable destination development through the Council's Destination Management Plan (DMP), business support, funding, research, trade events and working partnerships.  

We work closely with Visit Wales and Tourism Swansea Bay, the local tourism trade association. Tourism operators have the opportunity to become Visit Swansea Bay Partners and promote their business as part of our campaigns.  

Wales Tourism Week 2024

From 15 to 19 July, we will be celebrating the local tourism industry in Swansea Bay.

Tourism research and statistics

Facts and figures on tourism in Swansea Bay and latest research findings

Council services for your tourism business

Swansea Council can assist you with many aspects of your business

Destination Management Plan (DMP)

'Back on Track' is Swansea's Destination Management Plan for 2023-2026.

Starting or running a tourism business

Useful information on some of our most Frequently Asked Questions

Who's who in tourism?

Find out more about who does what in the tourism industry in Wales and the UK.

Tourism Support Fund 2023-24

Supporting small accommodation operators in rural and semi-rural areas of Swansea

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Last modified on 02 July 2024