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Tourism Recovery Action Plan 2021-22

Key priorities and actions identified to support the recovery of our visitor economy

The plan highlights the key priorities and actions identified to support the visitor economy and the opportunities that exist for local businesses to get involved and benefit from the team's marketing activity.  

A Q&A session followed where attendees had the opportunity to interact with the Tourism Team and ask questions specific to their business.

Thank you to everyone who took the time to attend. Here's some of the feedback:

'A big thank you for all the support through lockdown. You've done a great job in keeping the destinations of Swansea in the minds of future visitors.'

'Thanks to the team for everything that you have done for us and the sector during the pandemic.'

'The Friday updates are an excellent source of information and our 'go to' place.'

If you've missed our stakeholder event, you can watch the presentation as a short video below:

Don't forget to get involved in our campaigns by sending us content (images, videos), special offers, late availability, exciting news, blogs, etc.

Our official destination website is and we have over 80k Facebook likes and 16.6k Twitter followers.

Not a Visit Swansea Bay Partner yet? Register your business for free here

Download the summary of our Tourism Recovery Action Plan 2021 below: 

Tourism Recovery Plan 2021 (PDF) [94KB]

Watch our latest videos on our YouTube channel: 

Make Swansea Bay Your Happy Place (video 2) - April 2021

Make Swansea bay Your Happy Place (video 1) - March 2021

What's On Your Holiday 2021 Wishlist? - March 2021

Visit Swansea Bay. Later - November 2020

Welcome Back Campaign - August 2020

Lots more videos can be viewed on our official YouTube channel - feel free to share on your own social media.

To find out more about what we do or how to get involved in our campaigns, email

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