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City centre management

Swansea city centre management has been running since 2000 to coordinate the operational management and development of the city centre.

We work closely with multiple agencies in the city centre including Swansea Business Improvement DistrictOpens new window and the local business community, the voluntary sector, Welsh Government and police.

Vision and objectives

We help to deliver the vision for the city centre, which is to develop it as a premier destination and a vibrant and dynamic place to shop, live, work and visit.

The key objectives and priorities are:

Objective 1
We manage several front-line city centre services including Swansea Indoor MarketOpens new window, Swansea Mobility Hire and the city centre rangers. The focus of these services is to enhance the over-all customer experience for those visiting the city centre for shopping, leisure and business.

Objective 2
We coordinate the various activities taking place in the city centre. These include, among others, promotional and event lettings, filming enquires, busking, speciality markets, special events and street trading.

The city centre has a Purple Flag Award, which recognises excellent management of city centres at night.

Objective 3
We coordinate events and marketing to raise the profile of the city centre and to encourage people to shop and visit.

Regular events in the city centre calendar include: the Christmas Market and Continental Markets; Christmas Lights Switch-On and Parade; Waterfront Winterland; Get Welsh Food, Drink and Craft Festival; Easter in the City; Love your Local Market, and Halloween events.

City centre management
Room 2.7.1
Civic Centre
Oystermouth Road
01792 633090
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