Search site
graph with dots

Tourism research and statistics

Here are some quick facts and figures on the value of tourism to Swansea Bay:

2019 STEAM research summary

  • Expenditure: £461.48 million (+ 0.6% on 2018)
  • 4.74 million visitors to the area (- 0.7% on 2018)
  • Number of jobs supported: 5,897 (+ 2.5% on 2018)

We use STEAM (Scarborough Tourism Economic Activity Model) to monitor the scale of tourism and trends in Swansea Bay.

You can download a copy of the 2019 STEAM Executive Summary at the bottom of this page.

2019 Visitor Survey

The results from our 2019 Visitor Survey can be found in the presentation below:

PDF Document Key Findings from 2019 Visitor Research (PDF, 953KB)Opens new window

About our visitors

  • Affluent 'Empty Nesters' aged 45+ years
  • Affluent early retired couples aged 45+ years
  • Younger affluent professionals aged 25 - 45 years
  • Mid income families with children
  • Businesses and groups

Where they come from

  • UK: Midlands, London, South East, M4 Corridor, West Country and other parts of Wales
  • Overseas: USA, Germany, Spain, Australia, France and Ireland and The Netherlands

If you have any queries, please call the Tourism Team on tel: 01792 635217 or email:

Powered by GOSS iCM