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Swansea flies the flag (again) for a good night out!

SWANSEA city centre has successfully retained prestigious Purple Flag status for 2018.

Purple flag logo

Run by the Association of Town and City Management (ATCM), Purple Flag status rewards city centres where visitors can expect an entertaining, diverse, safe and enjoyable night out.

Swansea city centre was first awarded the status three years ago in recognition of the excellence of its evening and night-time economy from 5pm-5am. 

Partners involved in the management of Swansea's evening and night-time economy include Swansea Council, Swansea BID (Business Improvement District), South Wales Police, Swansea Street Pastors, St John Ambulance, Swansea International Festival, Swansea University, University of Wales Trinity Saint David, Swansea Taxi Owners Association, many city centre businesses, First Cymru, Swansea Bay University Health Board, Mid and West Wales Fire and Rescue Service, Coastal Housing and several local developers.

Cllr Robert Francis-Davies, the council's cabinet member for investment, regeneration and tourism, said: "It's wonderful to have retained the prestigious Purple Flag for another year.

"This success is an indication of all the hard work that takes place to make the city centre evening and night-time visiting experience as vibrant, safe, diverse and enjoyable as possible.

"We won the status every year from 2015-17 and were determined to gain the recognition again. All partners work together on our Purple Flag bid and on driving a strategy for the continuous improvement of our city centre's evening and night-time economy. All partners involved deserve huge credit. 

"We will not be complacent for future years and are eager to build on the success of schemes such as the city centre help point, drop-off point, taxi marshals, LED lighting, new directional signs for pedestrians and the removal of unattractive street furniture. Transport schemes like the Unibus late-night bus service for students have also been introduced."

The council's city centre manager Lisa Wells said: "Improvements we're working on for the coming year include the roll out of Swansea's Best Bar None scheme which works to reduce alcohol-related crime and antisocial behaviour - and to increase business - through training, education and the promotion of best practice.

"We also plan to roll out our Safe Spaces Info Point scheme, which offers information, advice and support to those who may be feeling vulnerable, and Ask for Angela which supports those feeling threatened or unsafe.

"We'll also be working with The Swansea Fringe as part of our Purple Flag celebrations." 

Police Inspector Mark Davies, said: "I am delighted we have retained the Purple Flag again this year. It is a notable achievement for Swansea and the range of partners who work extremely hard to ensure Swansea is a safe, vibrant and enjoyable place to visit.

"Swansea's night time economy is not without its challenges but there is a wealth of work that goes on behind the scenes to keep people safe; work of which the partners are rightly proud and are committed to continuing over the coming year."

BID chief executive Russell Greenslade said: "The Purple Flag has become a widely recognised hallmark of quality and safety and I'm delighted to see Swansea fly it high again for 2018.

"This year will be important for the city centre in many ways, not least because of the exciting regeneration work that is pressing ahead, and that will make our city an even more attractive place to live, work, study, visit and, importantly, to invest.

"I know the Purple Flag accreditation does much to enhance Swansea's reputation and I'm very proud of the hard work that the city centre businesses have put into incorporating its principles into everything they do.

"I'm pleased Swansea BID was able to help bring The Swansea Fringe to fruition again this year, by being the event sponsor, and I hope thousands turn out to enjoy the entertainment in our fine Purple Flag city."

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