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Stunning video launched to showcase Swansea's coast to the world

Celebrating Swansea's coastal culture, a new video has been launched to help attract as many visitors as possible to Swansea Bay, Mumbles and Gower this year.

Seaside Swansea

The Swansea Council video, which now features on Visit Swansea Bay's YouTube channel, ties in with Visit Wales's 'Year of the Sea' theme for 2018.

Footage of Mumbles Pier, the Mumbles Royal National Lifeboat Institution at work, Three Cliffs Bay and Worm's Head is included in the video, along with cultural hotspots in Swansea, including the Dylan Thomas Exhibition, Swansea Museum, the National Waterfront Museum and the Glynn Vivian Art Gallery.

The video, which is being shared on social media, is one of five that will be published throughout the year. Following feedback from Visit Swansea Bay's marketing partners, one of the other videos will focus on wet weather fun, whether it's surfing in a summer shower or taking a bracing coastal walk in the rain in a waterproof jacket and wellies.

Other features of the 'Year of the Sea' campaign in Swansea will include digital outdoor advertising in key target markets including London, Liverpool and Manchester to promote the destination to millions of people out shopping or on their daily commute.

Cllr Robert Francis-Davies, Swansea Council's Cabinet Member for Culture, Tourism and Major Projects, said: "Following on from the Year of Adventure and the Year of Legends, Visit Wales's Year of the Sea theme for 2018 is a perfect fit for Swansea, given our world class coastline and rich coastal culture.

"The work of our tourism team alongside our local businesses and partner organisations means tourism is already a thriving industry in Swansea Bay, but we're always keen to explore innovative new ways to further boost the sector, attract more people here than ever before and generate record visitor spending in our hotels, bed and breakfasts, shops, restaurants, activity providers and other businesses.

"The video that's just been launched is the start of a year-long campaign that will encourage people to make return visits to Swansea Bay, while also encouraging many others to visit for the first time.

"Worth more than £400 million to Swansea Bay's economy, we're determined to keep on improving the tourism industry here for the benefit of visitors and local people."

A 'Year of the Sea' magazine will also be published in Swansea later this year, including articles on sustainable tourism and volunteer heroes like the Mumbles Royal National Lifeboat Institution.

Swansea Council guides on the area's beaches and coastal walks will be themed around the nationwide 'Year of the Sea' campaign as well, with more travel writers and bloggers lined up to visit Swansea Bay in coming months, helping generate international publicity and exposure for the destination. This will build on the 19 journalists and bloggers who visited Swansea Bay last year, representing publications including Countryfile Magazine and the Observer.

Specialist landscape photography has also been commissioned to showcase the best of Swansea's coastal culture this year as part of the campaign.

Have a look at for more information about destination Swansea Bay.

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