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Millions encouraged to enjoy legendary adventures in Swansea Bay

From piracy and smuggling folklore to ancient caves and King Arthur's historic links with the area, Swansea Bay's legendary heritage, landscape and people have already encouraged many millions of people to consider visiting the destination this year.

Legendary adventures

Figures show that one of Swansea Council's advertising campaigns in some of the UK's biggest cities from the start of the year up to the end of April reached close to 60 million people.

To tie in with the Visit Wales 'Year of Legends' campaign for 2017, the council is encouraging visitors to enjoy legendary adventures in Swansea Bay this year.

Digital video content and posters have featured in locations including the London Underground, Manchester's Trafford Centre and the Birmingham Bullring.

Videos forming part of the on-going campaign have included footage of a family enjoying legendary adventures in Swansea Bay, taking part in activities like making dens in the woods and rummaging through rock pools on the seaside.

The three campaign videos launched so far this year have now generated over 330,000 views on YouTube and Facebook, all signposting people to the official Visit Swansea Bay destination website for more information.

Frances Jenkins, Swansea Council's Strategic Manager for Tourism, Marketing and Events, said: "Tourism is now worth more than £400 million a year to Swansea Bay, helping support thousands of jobs, so it's clearly very important to the area's local economy.

"Innovative ideas are key if we're to stay ahead of the pack in what continues to be a very competitive marketplace. To tie in with the Visit Wales theme for 2017, we've been spreading the message far and wide about legendary adventures in Swansea Bay, based on themes like legendary people, places, and food and drink. 

"The figures show our online and offline campaigns have achieved a considerable reach so far this year. We hope that this will translate into more visits here than ever before as we continue to work alongside our marketing partners and other tourism organisations to constantly improve the Swansea Bay tourism experience.

"Our legendary adventures campaign will be running throughout the year, and we're optimistic that everything we've done so far will build on what was a very successful 2016 for tourism in Swansea Bay."

Tourism highlights for 2016 included users of the official Visit Swansea Bay destination website, which rose by 25% from the year before to over 400,000.

Over £1.5 million worth of free coverage was also generated in newspapers, magazines, blogs and video blogs between May 2016 and the end of April 2017, as a result of the council's tourism team attracting and hosting visits from publications including the London Evening Standard, the Daily Mirror and Coast Magazine. 

For the same period, Visit Swansea Bay's Facebook reach rose to 13 million people, with a 10% increase in 'likes' on the previous 12 months.

On Twitter, Visit Swansea Bay's followers rose to more than 13,500 - an eight per cent increase on the previous year, with tweets reaching 1.3 million people. 

Electronic mailshots were sent to 27,000 subscribers, and campaigns on Google AdWords were seen by 4.8 million people.

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