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Campaign launches to help Swansea Bay tourism restart after lockdown

People who love getting out and about are being encouraged to share what they have missed about Swansea Bay while everyone has been staying at home.


It's all part of new campaign What's on Your Wishlist? that aims to help the area's tourism restart safely and responsibly after lockdown.

From last Saturday (July 11) some Welsh self-contained accommodation operators have been able to welcome back visitors.

Today (July 13), some cafés, bars and restaurants can open outside if government guidance is observed.

The wishlist campaign, launched by Swansea Council's tourism team, asks visitors and local residents to describe what they have missed most about the area - and what they're looking forward to doing while they're out and about here.

The campaign will reinforce the Visit Swansea Bay Responsibly message encouraging visitors to follow social distancing and hygiene guidelines.

Online material promoting the campaign includes a new video along with blogs hosted on There are ideas on what people can do and visit. A social media campaign will encourage people to share their wishlist. 

The suggestions are designed to encourage visitors and residents to move around the wider Swansea Bay destination, rather than concentrate in the popular honeypot areas

The key message, now that the five-mile travel rule no longer applies and some businesses are reopening, remains Visit Swansea Bay Responsibly.

This also encourages visitors to respect locations and follows on from the council tourism team's earlier Visit Swansea Bay Later message during lockdown.

Robert Francis-Davies, the council's cabinet member for investment, regeneration and tourism, said: "It'll be fascinating to see what's on the wishlists of people who want to be entertained and energised by Swansea Bay's city, coast and countryside - and the fantastic tourism businesses who've been waiting to welcome visitors back.

"We all have our own favourites - be it on land, in the sea or in the air - so I can't wait to see the feedback this campaign gets.

"It's a fun thing to do, of course, and the return of visitors will restart this important sector of the economy, but the most important thing is for businesses and customers to work together in keeping everybody safe.

"By creating your own wishlist, planning and pre-booking all visits, our visitors can play a big part in keeping our communities safe.

"By enjoying other peoples' wishlists through this campaign, visitors will be inspired to consider the wide range of different choices available and help make it easier to socially distance in our traditional honeypots."

To find out more read the blog on and join in on Facebook and Twitter - @visitswanseabay.

Cllr Francis-Daviessaid: "The council's tourism team supports the industry all year round and this has been especially vital during the pandemic to ensure businesses were able to access all the support they were entitled to.

"It's equally vital to help those businesses that can, under the current rules, open again.

"We want to encourage customers to start planning their visit to Swansea Bay so that when they do visit they'll already have made contact with our local operators to make preparations. We cannot stress how important it is to book in advance."

Council officers are ensuring that businesses have the tools they need to reopen safely, including having access to the Visit Wales We're Good to Go accreditation. This aims to boost customer confidence that businesses have hygiene and safety protocols in place.

For more information go to and

Woods Penllergare Valley Woods. Pic: Visit Swansea Bay (Swansea Council)


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