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Cast your vote for Swansea in the Great British High Street Awards

Swansea High Street is in the running to win a coveted Great British High Street award, as a Champion High Street.


The news has raised spirits across the city centre, and judges have now visited Swansea to see the progress being made on the street for themselves.

Residents are being urged to back their High Street by casting their own vote - with the public vote open until October 7.

Russell Greenslade, Swansea BID (Business Improvement District) chief executive, said: "Here in Swansea we have always been honest about the flaws and quirks of our city centre, but many good things are happening here - let's notice them and let's celebrate them. 

"The Champion High Street Award recognises the UK's best high streets with exceptionally strong local communities who are leading the way to the high streets of the future.

"High Streets are judged on the four pillars of success: Customer service, digital transformation, environment and innovation.

"In and around Swansea High Street alone we have valuable assets like Swansea Tech Hub in the Urban Village, providing space for 20 digital start-ups.

"We see two multi-million pound student housing blocks being developed next to Swansea train station, set to be populated with more than 1,300 students.

"We have a strong arts and culture offering thanks to venues like The Hyst, Volcano Theatre, Galerie Simpson and Elysium Art Bar, ensuring High Street remains vibrant long after evening commuters have headed to the station. 

"We see multi-million pound investment by Coastal Housing, and we find eye-catching businesses, many operated by young entrepreneurs, being established, showing a vote of confidence in its sustainable future.

"Who knows what the judges' final assessment will be? In some ways that isn't the most crucial point. Swansea High Street's shortlisting has already shone the spotlight on the improvements being made and I hope it has made us all see our city centre in a new light. It is important that we all recognise we have a stake in Swansea City Centre. Let's get behind it."

Swansea Council leader Rob Stewart said: "High Street has enjoyed a huge regeneration in recent years, including the addition of new shops, leisure outlets, apartments and tech offices. Coastal Housing's £25m Urban Village is a huge success and the Grand Hotel has been transformed.

"There's a lot more to come! More than £100m is being invested in two modern blocks will be home to hundreds of students, the council plans to save the famous Palace Theatre building, Coastal are planning more high-quality redevelopment and the railway station is to get a smart new look.

"The businesses are coming and staying - their hard work, helped by the ambition of the council and developers, is paying off for themselves and the people of Swansea!"

The winners of the Great British High Street Awards will be announced in November.

To vote for Swansea High Street in the awards, go to The public vote is open until October 7, with people able to vote once a day.

Photo: Tony, of The Bush Eatery, in High Street, Swansea, is getting behind the road's bid to succeed in the Great British High Street Awards.


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