Swansea Bay Tourism Trade Survey 2012

In 2012, the City & County of Swansea's Tourism Team conducted an in-depth trade survey aimed at local tourism operators – a mixture of accommodation, activity and attraction providers, and restaurants/nightlife – to gather their views on the main issues faced by tourism in Swansea Bay.

The survey covered topics such as business and visitor performance, current opportunities and barriers to development, and how the City & County of Swansea can help in the future.

The survey produced some very promising results, with 81% of respondents rating their level of business for the year as 'Very Good', 'Good' or 'Average', and almost half of the operators (45%) also stating that they had plans for expansion in the future.

The Tourism Team's marketing activities also scored strongly, with respondents commenting on the 'high profile in the media' and the 'excellent promotion'.

The area's most valuable assets, from a tourism trade point of view, remained largely unchanged, with Beaches, Gower, Dylan Thomas and the natural environment all ranking highly.

The feedback from this trade survey will help the City & County of Swansea shape the new 'Destination Management Plan' for Swansea, due to be published later this year.

You can view an infographic of the main survey results below.

More 2012 surveys:

• 2012 Visitor Survey
• 2012 Web Survey
• 2012 Holiday Guide Survey