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Website URL : http://www.swansea.gov.uk/index.cfm?articleid=17368

Swansea Bay Strategy

image depicting Swansea Bay Strategy

The Swansea Bay Strategy is one of a series of interrelated initiatives that the City and County of Swansea is developing to improve the long-term performance of the city and the facilities for residents, visitors and businesses.

White Young Green Planning with subconsultants DTZ Consulting were commissioned in January 2006 to prepare a Strategy for Swansea Bay with the aim of providing a vision for the Bay and an integrated assessment of its potential for new development and enhancement.

The Swansea Bay Strategy focuses on the 8.5 kilometres of waterfront at the eastern end of Swansea Bay from West Pier in the east to Mumbles Pier in the west. It is an attractive area of the city offering panoramic views over the bay and a range of facilities serving residents and visitors. It demonstrates the very clear connection of the city's retail and civic functions to the marina, beach and waterfront.

The strategy consists of three main elements, comprising :

A Vision for the Bay, which presents an holistic view of what it can offer in terms of recreation and tourism and includes an analysis of issues, constraints, policy context, extensive market research and consultations with various stakeholders, landowners and Council officers;

An Action Plan, which considers the potential development at identified key destinations, and environmental and infrastructure enhancement proposals between those destinations; and,

A Delivery and Implementation Plan, which sets out the potential mechanisms for bringing forward development and enhancement.

The vision will be delivered over the next fifteen years through a series of initiatives both on a baywide level and specific to the six key destinations:

  • City Waterfront
  • St Helen's
  • Sketty Lane
  • Blackpill
  • Mumbles
  • Mumbles Pier

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