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Group travel

We promote Swansea to group organisers, including travel and tour operators, coach operators and group travel organisers (private individuals who run regular trips for their club, group or association).

Who is involved in group travel?

Accommodation, activity, attraction or refreshment operators who can accommodate a group of 10 or more either as a stand alone product or as part of a package with other operators (however, most coach operators deal with groups of between 40 and 50 people).

What are the benefits of group travel?

Groups can travel out of season (e.g. Christmas packages) and can therefore complement your core business. They are also a captive market once they are in your establishment and offer the stability of pre-booked business.

How do we promote ourselves to the group market?

We produce a group travel brochure which features group friendly operators and includes information on suggested itineraries, coach parking etc. Our new consumer website features a dedicated group travel page. We also place advertising and editorial in specialist group travel and group organiser magazines, undertake direct mail activity, organise familiarisation visits, support journalist visits and take part in national marketing activity via Visit Wales.

How can you get involved?

If you have accommodation, an attraction, café, restaurant or activity product suitable for groups then get in touch with Tonia Thomas on 01792 635208 or email tonia.thomas@swansea.gov.uk for more information.

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