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2017 is the 'Year of Legends' for Wales. What's in store for Swansea Bay?

Here's a video of what we've been up to in 2016, the 'Year of Adventure':

2017 is the 'Year of Legends and we have already launched a series of Legendary Family Adventures videos, which went out to 20,000 potential visitors to inspire them to see Swansea Bay in a new light for 2017. Watch here...


We promote Swansea Bay as a visitor destination all year-round using a variety of marketing methods and tools. Every marketing campaign is carefully thought out to promote Swansea Bay in the best possible light and the results produced for each one are accurate and precise.

We also produce an annual suite of promotional literature for the area which get distributed nationally; including the Swansea Bay beaches guide and the Swansea Bay 'Things To Do' guide.

Our official tourism website www.visitswanseabay.comOpens new window has got a brand new look and is showing a constant increase in the number of visitors using the website to search for holidays or short breaks in Swansea Bay. The website contains a number of new dynamic functions making it easier than ever to give the visitor what they want, when they want it; including:

  • Links to our active social media pages on Facebook, Twitter, Flickr, Instagram, etc. and our Visit Swansea Bay Blog
  • The facility to build your own, customised Holiday Guide online
  • A Must See / Must Do section to highlight particular accommodation or attractions
  • A Late Availability section 
  • 'Inspirations' section to whet visitors' appetite

Swansea Council's Tourism Team has been spearheading a number of campaigns to attract as many higher spending visitors to Swansea Bay as possible. These campaigns have included working with local tourism industry partners to attract and accommodate journalists and bloggers from a number of high-profile publications and programmes such as The Sunday Times, The London Evening Standard, Coast Magazine, Countryfile, the Radio Times, the Daily Mail, the Daily Star, Grazia magazine and the Daily Express. A number of local businesses were featured in coverage as a result of hosting visits, including the Grape and Olive, Café TwoCann, Surf GSD, the 360 Beach and Watersports Centre, Morgans Hotel and the Dylan Thomas birthplace.

Catherine Cann, of Café TwoCann in the SA1 area of the city, said: "We've worked in partnership with the Council's tourism team in hosting various visits from journalists and, as a result, we've have seen some really great coverage for our business in a wide range of publications - both on and offline. The visits are a great way for us to showcase Café TwoCann and the destination as a whole to a broader audience, so we're delighted to be part of the campaign. We're also looking forward to continuing to help promote Swansea Bay, Mumbles and Gower to potential visitors in future."

Cllr Robert Francis-Davies, Swansea Council's Cabinet Member for Enterprise, Development and Regeneration, said: "We're so lucky here in Swansea to live on a coastline blessed by a number of award-winning beaches, stunning countryside and world class views. Swansea Bay lends itself as a natural amphitheatre for tourism, but visitors don't just come here by chance. This is why we're as creative as possible in generating new campaign ideas that will ensure Swansea Bay stands out from the crowd when people are considering their potential holiday choices.

"We have a Destination Management Plan in place that ensures we're working more closely than ever alongside local tourism businesses and other tourism organisations to keep on improving the visitor experience here and encourage as many first-time and returning visitors to Swansea Bay as possible. This was put together following extensive research among tourists and people working in Swansea Bay's growing tourism industry. Despite these hugely encouraging figures, this demonstrates we're determined to keep improving as we look to enhance Swansea Bay's global prominence.

"We'll continue to make the most of all that our natural and built environment offer, together with profile-raising opportunities such as Swansea's now well-established association with the Premier League's worldwide brand. This is why campaigns encouraging people to visit Swansea Bay will roll out in the footballing heartlands of the UK. We're also striving to make sure that we have a number of major, annual anchor events that will attract people year on year. We can then work around these major events with other event organisers to deliver a hugely varied events programme throughout the year."

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