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State-of-the-art digital 'skin' plan for indoor arena

A cutting-edge digital 'skin' promoting shows, concerts, conferences, exhibitions and other events and activities could surround the planned new digital indoor arena in Swansea.

Digital arena skin

Although the final shape and form of the indoor arena are yet to be finalised, a state-of-the-art, dynamic, digital surface enveloping the outside of the building is a preferred option for the attraction.

Designs for the 3,500-capacity indoor arena are now being considered as Swansea Council continues to work alongside Rivington Land - development managers for the Swansea Central development site - and ATG (Ambassador Theatre Group), who have been selected to operate the attraction in future.

The digital indoor arena forms part of the first phase of the Swansea Central development, as well as a hotel, new car parking facilities and a broad pedestrian bridge over Oystermouth Road.

Work on the LC car park site is expected to start late next year, with the digital indoor arena scheduled to be operational in mid-2020. When open, the arena will hold up to 200 events a year.

Cllr Rob Stewart, Swansea Council Leader, said: "This conceptual image shows the type of eye-catching digital skin that will surround the indoor arena in Swansea, although it doesn't capture the final shape and form of the planned new attraction, with detailed design work on-going.

"It's not just another artist's impression that won't materialise. We have planning consent in place, the search for a hotel operator has begun and site investigation works have started as we look to start construction on the arena element of our plans towards the end of 2018.

"Due to be up and running in mid-2020, the arena will play a key role in the year-long celebrations if Swansea is successful in its bid for the UK City of Culture 2021 title.

"The arena will act as a catalyst for other regeneration schemes in the city centre."

Phase two of the Swansea Central development will focus on the former St David's shopping centre site, with new attractions including shops, restaurants, cafes and a cinema among those earmarked.

The council recently attended the Revo 2017 exhibition in Liverpool, alongside representatives of Rivington Land and property agent EJ Hales.

Cllr Stewart said: "Positive discussions took place with a number of leading retailers and digital providers at the Revo 2017 exhibition. We'll be looking to build on these discussions in coming months as our plans for the former St David's shopping centre site also gather pace."


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